Thursday, 28 January 2016

Evaluation - Question 3

What have you learned from your audience feedback?

I feel that receiving any form audience feedback is a useful method in achieving a greater understanding for the product you are creating or have created. This allows you to gain an understanding of who your target audience is and how their needs are suited to what your product has to offer to them. With knowing this vital piece of information, I felt it would be beneficial to gain audience feedback for the media products I have created.

Through a variety of multi-media software’s, I have presented my audience feedback in a clear and concise way that has allowed the customer to tell me what they like, what they don’t like, how it suits them and how I can make it better for their needs.

I included a target audience profile whereby I asked four students in my primary target audience range of 16-25. I created this by the smooth-running and professional software Prezi. This helped me identify what four real life people are interested in and what their likes/dislikes where that I could incorporate into my regional entertainment magazine.

I created a reader profile that I created on PowerPoint by collecting data from a target audience survey that I gathered on the website surveymonkey.com. I asked 20 people to state their age range, gender and what they thought was the most important features a magazine should feature. This was useful as it allowed me to fully understand what my target audience wanted therefore, I would include this. It also provided me with responses that showed a low interest in, therefore not appropriate for my youthful target market.


I also filmed a video with a student who fits my 16-25 target audience trying to gather an understanding of what they would like to see in a magazine of my genre. I asked her specific questions such as “what kind of articles would you like to be featured?”, “how much do you think a regional magazine should be?” and I showed my guest an existing magazine of this genre and asked her “what do you like about this magazine” to which they answered with a several list of positive attributes.



After only creating my magazine for a single month, I received my first piece of feedback from my peers who provided me with positives about my ideas/pitch that would help me create the best regional magazine possible. They also provided me with constructive criticism in response to some of my ideas that I have stated and how I could change or redevelop those specific ideas.





Coming towards the latter stages of my creation process my class repeated a similar peer feedback session, where we each assessed each other's works and provided essential feedback that we felt would benefit each other. I had comments that reassured the creative choices I made and criticism that helped me tweak certain elements to suit a variety of reasons such as personal taste or more importantly my target audience would prefer. This helped me additionally as my target audience are also the same age range of that of my peers. 


I originally felt as someone that fits my target audience of a student that is between 16-25, I had a clear understanding of what my media products should look like, how they should appear, the content that should be included and way it was produced. However, after receiving a variety of audience feedbacks produced in a numerous of ways, I can understand how other’s viewpoints are just as valid and if not stronger than my original concept. With the knowledge, I feel that I have created a regional magazine that is suited to my mixed gender, youthful age range and entertainment enthusiasts.

Evaluation - Question 2