Thursday, 24 September 2015

Visual Interpretation of Target Audience



This is my visual interpretation of my target audience will look like. Firstly, I have created a blank face that includes all the characteristics someone who would purchase my magazine would have. As my target is unspecific, I have included both male and female to illustrate this. As my magazine is entertainment focused, gender isn't an issue. I have included that my primary audience will be between the ages of 16-25 and this is because students that are included in this range have hobbies and interests that include music, film and television; which I have also noted. As a regional magazine I will also be adding colloquial language to provide a touch of informality to my magazine as I want it to have a friendly, easy-reading feel. The internet has such a dominance with this current generation and the era we live in so I have added this feature so my magazine will have interactions online, for readers/customers to access.

My secondary audience is also important as I am also targeting my magazine towards them. I have increased the age range to 26-45 as I feel the content included such as music, film and television will appeal to them as they will have the funds to be able to afford the recommendations that are included. They will typically be working with full time jobs so they should be able to be less care free about their funds for leisure. They may also be married with children and this is an important factor as a magazine may impact their family life and what they do for fun as it can include things to do for all ages.

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