This is my reader profile with all the data I have collated from my target audience survey I gathered from surveymonkey.com.
This data I have collected will allow me to know the type of things that people in my target audience of 16-25 will want to see in a regional magazine as 85% of the people who answered are in this age range. I also have an similar split in gender 45/55% which benefits me as my target gender is mixed. As I have found having regional people was important at 40%, I will definitely make sure to include this as opposed to heavily using regional language as only 10% found this to be important. I will also make sure my magazine is free as 85% of people found this too be more appropriate as most regional magazines are also free. Reviews are the type of article that most of the people surveyed found to be important with 70%. I am happy with this statistic as this is what I plan to include a lot of in my magazine, satisfying both the editor and the audience.
Could you say how this research has specifically helped you with your ideas. Do you need to amend/change your ideas? Do you have any evidence to support your initial ideas?
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